A curated panel of faces across a category — coordinated, contracted and rolled out as one campaign at national scale.
What is a multi-celebrity roster?
A multi-celebrity roster is a panel of faces — typically a mass star, a regional star and a niche or sport figure — signed and rolled out as one coordinated campaign rather than a series of unrelated endorsements.
One face can only credibly reach one audience. A roster lets a brand speak to a metro buyer, a Tier-2 family and a young sports audience in the same quarter, under a single creative system — without the campaign looking like three different brands. The complexity is the point, and it is the reason most brands need one accountable team to run it.
Why rosters beat a single face.
Coverage without fragmentation — many faces, one brand, one coordinated moment.
Full category coverage
Metro, regional and niche audiences reached at once instead of sequentially.
Risk is spread
No single face carries the whole brand — or the whole crisis risk.
A bigger cultural moment
Several stars launching together is an event. One star is an ad.
Audience compounding
Overlapping fanbases multiply reach rather than merely adding it.
Efficient per-face economics
Panel negotiation and a shared shoot lower the cost per face.
Governed centrally
One team holds every contract, usage window and approval.
Who do you need on your side?
Pick a category and see a sample of the talent we hold direct lines to — matched for fit and conversion, not just the biggest following.
Film, cricket, TV, music & culture.
Filter the network. We recommend for fit and conversion — and manage every relationship end to end.
Colatch sits on the brand's side of the table. We're paid to get you the right face on the right terms — not to move a name.
The right terms, executed well.
Bajaj Finserv star roster.
Seven faces, one set of terms — access, negotiation and rights held centrally so a finance brand could speak with credibility at scale.
Everything in a Colatch roster campaign.
Panel design, multi-talent contracting, one creative system and a synchronised rollout — one accountable team.
Panel strategy
We design the mix of faces — mass, regional and niche — to cover the whole category.
Multi-talent contracting
Fees, usage and exclusivity negotiated across the roster by one team.
Coordinated creative
A single creative system so every face feels part of one campaign, not five.
Synchronised rollout
Launches timed together so the category moment is unmissable.
Regional coverage
Metro-grade craft paired with Tier-2 and Tier-3 reach across India.
Governance
Approvals, windows and rights managed centrally across every face.
How we run a roster campaign.
Design the panel
We shape the roster against category, region and audience overlap — not fame.
Lock & contract
All talent secured under one coordinated agreement and timeline.
One-system launch
Every face rolls out inside a single creative system, in a synchronised window.
Measure & report
Reach, recall and trust tracked to one combined results report.
How rosters are scoped.
Roster cost scales with the number and tier of faces, exclusivity and campaign length. We show the projected impact against the spend before anything is signed.
Two-face pairing
A mass face plus a regional or sport face.
Category panel
Four to six faces covering the core audience segments.
National roster
Seven or more faces across film, sport, regional and digital.
Always-on roster
A retained panel with rolling creative and usage windows.
Frequently asked
What is a multi-celebrity roster?
A curated panel of faces — usually a mass star, a regional star and a niche or sport figure — contracted and launched as one coordinated campaign rather than separate endorsements.
Is a roster more expensive than one celebrity?
Not necessarily per unit of reach. Panel negotiation and a shared production window usually lower the cost per face against booking each star separately.
How many faces should a roster have?
It depends on how many distinct audiences you must reach. Four to six covers most national campaigns; seven or more signals category leadership.
How do you keep it from looking like separate ads?
A single creative system and a synchronised launch window. Every face is shot and rolled out inside one idea.
Does a roster reduce brand risk?
Yes. No single face carries the whole brand, so a reputational issue with one does not take the campaign down with it.
Can you mix film, cricket and regional stars?
That is usually the point. Colatch represents 500+ faces across Bollywood, cricket, TV, music, regional cinema and digital.
Ready to scale with the right face?
Tell us your goal — we'll come back within 24 hours with the right names and the terms to match. Nothing here is binding.